logo is a new initiative by bitforms, a gallery that has been dedicated to the exhibition, collection, and preservation of new media art for twenty years.

The development of NFTs (non fungible tokens) introduces a novel way to authenticate digital files, enabling scarcity and promoting collector confidence. However, artwork context, oversaturated platforms, limited file formats, and the environmental implications point to critical issues. We will present an extension of each artist’s broader practice, celebrating the integrity of digitally-native work paired with blockchain certification.

Like the evolving culture of blockchains, this site aspires towards fluidity and growth as the technology and the community around it develops. We are excited to work with a diverse group of artists critically engaged with new media art.